In the past 20 years, we have seen many traffic sources BOOM and then become not so profitable. In today’s post we are going to be talking about the evolution of traffic sources, and why its so important to stay on top of the current trends in media buying.
In the early 2000s when adwords launched, it changed the game. Intent based ads were dirt cheap, and you could simply bid on the keyword of whatever you were selling and get .05 cent clicks to your website. A few years later the market corrected, and now people were paying 10x the price for the same placements.
Many traffic sources have followed this same trend of starting out cheap. There is a tremendous amount of money to be made if you are able to identify the marketing trends and take advantage.
Right now, I believe that Facebook and Instagram ads are following the same trend.
In 10 years many people are going to regret not spending 10 times the amount of money they currently are on Facebook and IG.
Many fortune 500 companies are not even advertising on Facebook yet. They still believe that Facebook traffic is “lower quality” compared to Search or TV ads. This couldn’t be further from the truth. The good news is that you can take advantage of their skepticism to make a fortune.
One thing you need to realize though is that this skepticism isn’t going to last forever. Soon the fortune 500 companies are going to realize the power of FB ads. When their trillions of dollars start flowing into Facebook ads the costs of FB ads will sky rocket, the same way they did with Adwords.
The reason why i’m telling you this is so you can adjust your focus and take advantage of one of the biggest trends in media buying that has ever taken place.
Facebook will not be cheap forever, and you need to push as much money through this window as possible until it slams shut.
Many people complain about FB not being cheap. The reality is that Facebook is as cheap as your ad is responsive. If people are responding well to your ad your CPMs will be low. So FB isn’t expensive your ad just sucks.
Go out there and launch some ads today.