Building a Marketing Team

Written by Tyler Day

The Day Brothers Breakdown How to Build a Million Dollar Team


Recently we did a podcast for Seven Figure Entrepreneur and dropped a few knowledge bombs regarding Facebook ads and building a marketing team.

Throughout this episode, we talk about how we grew our business with a team of media buyers, and reveal several other industry secrets.

Here is the podcast below:

WHY YOU NEED A TEAM

When you’re first getting started with your business, it is highly likely that you will have to be a one-man-band. As a matter of fact, it is probably beneficial that you learn how to do everything necessary to some degree.

If you have an approximate idea of how each facet of your business should run (even though you won’t be great at everything,) you will be able to gauge how much time it will take to complete certain tasks once you hire someone, and have an idea of the quality they should achieve.

However, as you continue to grow to bigger numbers, you will need a team.

In the internet marketing business, the most valuable person you can bring onto your team is a good media buyer. They will help ease the load of managing all of the ad campaigns for your business.

A good media buyer can progress your business to the next level, giving you more time to focus on actually running your business, bringing on new clients, offers, etc.

HOW IS FB CHANGING?

Facebook is always changing how its ad platform works, the biggest change of late was they started banning entire business managers. A great way to combat this is to have multiple business managers and even borrow a friend’s if need be.

The next change is that Facebook is slowly becoming more expensive. We used to get results for 1/3 of the cost in 2015. We have been able to combat this by upskilling and becoming better marketers.

We have had to adapt and become better at writing ad copy, finding compelling images, making catchy videos, and building sites that convert highly.

Facebook is not going to get any cheaper, but the one aspect you do have control over is your ability to become a better marketer. You can always out-compete people and win the auction by simply having a more compelling headline, image, or video than your competitors.

INVESTING IN TRAINING / EVENTS

A lot of our progress in business is attributed to reinvesting a percentage of our profit back into attending live events and other courses, for our personal development.

If you want to get to the next level quicker, the best way to advance is to get paid coaching from other people. Many marketers will not share their best secrets for free.

We have always made our biggest advancements in business by going to events and getting coaching.

Also, business is about relationship management. It is hard to build relationships without actually meeting people in person.

We are big supporters of attending live events, and we attend about 4 events per year like; Affiliate Summit, ADSUM, Traffic & Conversions Summit and Leads Con.

We have closed some of our best clients by meeting them in person during a live event, most of the time you will need to meet clients in person to close bigger deals.

To The Top,

Tyler