Ask any business professional in sales and marketing and they will tell you it’s easier to make a sale to a pre-disposed consumer that has initiated an inbound call to your business than relying on your sales people to make outbound calls from a list of leads. The TCPA (Telephone Consumer Privacy Act) mandates that marketers are not permitted to call a consumer with a sales pitch unless that consumer specifically provided an opt-in to be contacted by a sales representative. However, the problem with opt-in lead lists in general, is that consumers routinely opt-in and agree to be contacted for all sorts of things that they have no interest in being contacted about as they engage in online activities and transactions.
Recently, we have seen a huge uptick in our business from marketers in the insurance industry specifically looking for final expense inbound calls. These clients are marketing a type of low face value life insurance policy, marketed as final expense insurance or “burial” insurance. As with all life insurance products, the insurance policy benefit is paid to the beneficiary(ies) after the insured person passes away. Once received, the funds can be used to cover funeral and burial expenses, outstanding bills or…anything else. There are no specific use restrictions. The premiums are relatively low for this kind of insurance but, needless to say, this is not the kind of product that gets the phone ringing off the hook for clients, without a concerted marketing effort. Our clients are desperate for final expense inbound calls and challenged with finding reliable lead generation partners who can produce the consumer initiated inbound calls for final expense.
So how do you get the phone ringing? At Optimize to Convert Digital, we have developed a specialization in producing ad creatives and running campaigns in social media (Facebook) and YouTube that produce consumer initiated inbound calls across a broad range of verticals. In the case of final expense, we generate thousands of final expense inbound calls a day for our clients (English and Spanish) that meet their CPA targets.
There is no doubt that generating final expense inbound calls takes expertise. Effective ad creatives, the right targeting, cost effective and profitable media buying and, most importantly, a call to action that motivates consumers to initiate the inbound call for final expense insurance. The consumer inbound calls are made to a number connected to the client’s call center and routed to licensed insurance agents who speak directly to the consumer and who can sell policies for final expense life insurance. It is the ultimate formula for success. At Optimize to Convert, we do this every day.
If you would like to learn more about how you might be able to generate consumer initiated inbound calls for your final expense or a different vertical, we invite you to reach out to us at
support@optimizetoconvert.com
Optimize to Convert