Let’s say that you open up your Facebook account and you’re setting up shop, and you open up all these ad accounts within your Facebook Business Manager.
One thing that’s very important to consider is that any accounts that stay in your business manager that don’t get used within 60 days get automatically banned by Facebook.
A lot of people don’t know this and you can get really burned if you go and open up a bunch of ad accounts and then they’re all banned.
So here’s what you do. Basically what you do is you go into the business settings of your Business Manager and you go to the Ad Accounts section on the left hand side.
You need to manually park the ad account.
Select the add account that you don’t plan on using right away.
You click on the little icon with the three dots and then you click on the deactivate button.
Once you deactivate it, you’re basically telling Facebook, “I don’t want to use this right now but I plan on using it in the future.”
Then what you can do in the future is you can open up the ad account and it’ll prompt you to just put in your payment method again and you can be back up and running.
This is the best practice if, let’s say, you’re setting up an agency or you want to have a lot of ad accounts to use for your own affiliate campaigns.
It’s very important that you’re parking your ad accounts so that you don’t end up losing them all in the 60-day period.