Hey guys, Peter Day here.

There’s a little trick that you might not be aware of and it’s been helping some of our media buyers and some of our teammates. One of our teammates reported his profit going from 20% to 80% due to this little switch. Maybe that is a little bit extreme, but people are claiming that this is helping significantly, so I want to teach you the tricks:

  • Go into your Facebook account.
  • Go to the pixel that you’re using for your tracking, click on its name.
  • Go to “Settings” on the pixel.
  • Go to “Advanced Matching“. By default, it is off. Turn it on.
  • Go to the “Show options” dropdown and make sure each option is also on.

Profit going from 20% to 80%, is that a little radical? Yes.

Was it all attributed towards this Advanced Matching? Probably not.

But multiple people are reporting that this is helping campaign.

What the Advanced Matching does is it gives you a little bit more pixel robustness, it allows Facebook to find more data on your customers and use data such as email, phone number, first name, last name, city, state, and gender to help attribute the sales more, it claims that this can attribute more conversions to your Facebook ads. It helps to match up the visitors more. It’s not going to hurt by turning it on it’s only going to help.

No one understands the whole algorithm behind it, but what I do know is that it’s helping people, and I believe that this should be a standard on any campaign moving forward.

So, this is for our blog followers and also for our media buyers and our team. Just make sure you’re using this setting – there’s no reason why this setting should be off. Confirm that it’s on, go back and revisit the settings later to make sure the settings have retained.

This should help your pixel tracking and boost your conversion optimization a little bit.

I hope this tip helps!

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