The internet marketing space is a very complex area to figure out if you are new. There so many traffic sources, so much material to go through online, and endless other things to figure out. When i first got started in 2012 I struggled making a consistent income online. Until one day I found a mentor. He showed me exactly what he was doing to make $300k / month. Peter and I took exactly what he showed us and it put our business on a rocket ship.
If you are new to this space it could potentially take you thousands of hours to how to figure out what your doing. However, there are ways to cut this learning curve at the knees.
Finding a mentor
Its not easy to find a good mentor. Most people out there will mentor you for money but not share their best secrets, or maybe share with you something that they aren’t even doing themselves. I’ve had my share of “shit” mentors over the year that did nothing but TAKE. This is something you want to avoid.
First and foremost you want to make sure that other people have been mentored by the person you are considering, and have talked to them and gotten their feedback. If no one can vouch for them, move on.
One of the best ways to find a mentor is to talk to other people who have recently broken through in their business and ask them how they did it. Some people will mention that they have a mentor. Ask for an introduction.
You don’t need to meet your mentor in person (although it would be best if you did). Talking to them via phone or Skype will be ok.
PRO TIP: when finding a mentor, don’t go after someone who is massively successful already. Their time is too valuable and they will most likely blow you off. Look for someone who has just had a breakthrough in the last 12 months. They will be much more willing to help a newbie, because they were recently in the same boat.
There are different “levels” of mentors, and as you progress you will need to find new ones as you “level up” yourself.
Free vs. Paid Mentor
Some of the best mentors that I have were people that I didn’t pay, but rather built relationships with over time and picked up knowledge along the way.
Others, I have paid for a specific piece of knowledge, for example how to run ads correctly on a proper traffic source. How to build a high converting landing page, etc.
There is no route that is necessarily better than the other but for the most part unless you have built a relationship with a person for months, people will be much more likely to share their knowledge with you if you pay them.
However if you are paying someone be specific. I want to pay you $5,000 to learn X. Then you have a clear picture of what to expect, and they know exactly what to deliver.
A good mentor doesn’t necessarily have to be someone that you have ever met in person. For example I have got tons of knowledge from internet marketing figures that I follow online.
To summarize, having a mentor is crucial if you want to cut down the amount of time it takes to break through in your business. I would have never got to where I am if it weren’t for a few key mentors I had along the way that helped me out.