The most important part of any affiliate campaign is the offer. If the offer doesn’t convert, then nothing else matters.
By now, you all should know that we need be testing multiple offers and we should be testing as quickly and effectively as possible.
But how do I know which offer is the best?
There are literally ten’s of thousands of offers available for us to choose at any given time.
Some will CRUSH it, some will do alright, and most aren’t worth our time.
Also, there are some offers that are just best for advanced affiliate marketer’s that have a bigger testing budget (but we’ll save those for another topic).
As affiliate marketer’s, we need to work fast and strike when the iron in HOT!
In this article I want to share with you:
- The top 5 preliminary checks I do when finding new affiliate offers.
The process consists of narrowing your offer list, doing some basic research on the best selection, and launching campaigns quickly to determine which ones are scalable.
Here are 5 questions I ask myself before an offer makes it on to the “List of Offers To Test”
#1 What Does My Affiliate Manger Think of This Offer?
You need to build a VERY strong rapport with your Affiliate Manager.
Let me say that again… You need to build a VERY STRONG rapport with your Affiliate Manager.
Let that sink in…
Your Affiliate Manager is the eyes and ears for you and your business. They can tell you more about any offer, including the payout, possibility of pay bumps and top traffic sources the offer is running on. And if you’ve built up a solid relationship, it isn’t uncommon for them to toss you some useful tidbits that can be the difference between an okay campaign, and one that CRUSHES it.
Yes, there are times when your affiliate managers will not live up to your expectations. And you know what? You may even feel it’s not worth the hassle to deal with them any more.
While you have the right to take your business to another network, remember this: NEVER BURN BRIDGES.
Affiliate Managers you have good relationships with will help you tell which offers are best for you, right now.
#2 How is the Affiliate Offer Performing on the Traffic Source I’m Running?
It is your responsibility to see what’s popular on the traffic sources you plan to run affiliate campaigns on.
We get tons of emails asking “What’s a good traffic source to run on?”.
In all honesty, ALL traffic sources are good for SOMETHING. Your job as an affiliate is to figure out what offers and niches work well on the traffic source you have chosen to master.
You should be actively checking what runs on your traffic source. This gives you a clear idea of what your competition is doing.
Here are some things I encourage you to ask yourself:
- Do you like what your competitors are doing in regards to their strategy?
- What can I do better than my competitors on the same traffic source?
- Is there enough room for another affiliate to make money?
- How can I get a competitive edge and use it to beat those affiliates bidding the highest?
Protip: Ask your affiliate manager for their opinion.
While they can’t provide confidential information, most are more than willing to share which approach has the best chance of generating positive results for you.
The amount of info your AM shares with you is directly correlated to the relationship you’ve built with them.
#3 Can I Get This Offer On Other Networks?
It’s not uncommon for the exact same offer to be available through several affiliate networks.
While it’s tempting to choose the first offer you come across – especially if it’s on your favorite network, don’t make a quick decision.
Instead, review other affiliate networks to see how many are offering access to the same offer.
If other networks have access to the same offer, you’re in a position of power.
Review each one, pay close attention to the benefits it offers it’s affiliates.
Which network is offering the highest payout?
Protip: The highest payout is not always the best offer.
The network might be paying you out more, but they might also be subbing the offer to make more money on their end.
Now that you’ve taken the time to do some shopping around, it’s time to take the best offer to the other networks. Let them know you’re interested in this particular offer and ask them if they can match it or even beat it.
You may be surprised at how quickly a little bit of competition works in your favor.
You might also be surprised when you find a lower payout offer makes you a higher profit – that’s just the way it is in affiliate marketing sometimes. You only find this out by ruthless testing.
Taking this one step further, dig around to see how the offer is performing for each network. This may help you decide where you spend your resources.
#4 What’s the Longevity of This Offer?
If you were graduating college right now, do you think you would have a better future getting into billboard advertising, or online advertising?
Think about what the future of this offer is looking like.
- Where is the offer in the product life-cycle?
- Is this an evergreen niche, or a trend?
- Is it going to be hot now or has it’s season already peaked?
- Is your offer becoming irrelevant due to other options in the market?
- This is something you can talk to your both your Affiliate Manager and your network about.
It can be hard to gauge this, but here are some ways I like to look at it:
- If everybody is talking about it at forums, conferences, courses, etc., it’s likely in the maturity stage of it’s lifecycle.
- When you look at the top performing offers, are there any trends between the different networks?
- What are your network/masterminds talking about?
#5 Do I Know Someone Else That’s Making Money with the Offer?
Networking and masterminding are essential in all business, but ESPECIALLY in the Affiliate business!
We actually make it part of our business model to attend events in the industry and collaborate with as many people as possible.
There’s two main reasons for this:
#1 We can meet other Affiliate Marketers who are either at our level or where we want to be.
When you’re trying to get an offer working, you are never sure until you actually run it. If you know someone else that has run the same offer and has had success, it gives you the reassurance that you can make it work too.
#2 We can share inside information or even team up.
If we’re both working with an offer, we can cover twice as much ground. Does it work best on Facebook, mobile, email or native? I’m not sure, but we can split up the testing. Once we figure out which source it works well on, we can test twice as many landing pages / ad creatives / copy-write to get the desired.